The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 51 - 60 of 82 in total of The B2B Marketing and PR podcast with the tag “communications”.
-
Episode 47: Build marketing and PR programs rather than merely executing campaigns
November 5th, 2024 | 7 mins 21 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality;
The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you keep going, you can add more repetitions, weight and distance – and do it in less time -
Episode 48: Financial analysts say marketing is an investment, not a cost
November 1st, 2024 | 5 mins 50 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx
Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet -
Episode 45: Study finds B2B marketing is more reliant on gated content
October 29th, 2024 | 7 mins
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded
-
Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play
October 25th, 2024 | 9 mins 3 secs
aquisitions, b2b marketing, communications, content, content marketing, content strategy, corpcomm, corporate communication, m&a, marcom, marcomm, marketing communications, media relations, mergers, pr, public relations
Marketing leaders might be uneasy pitching an M&A for marketing purposes but having a precedent like this one is sure to help. If you see a trade publication in your niche that’s struggling, that could be a good opportunity.
-
Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms
October 22nd, 2024 | 17 mins 45 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries”
-
Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience
October 15th, 2024 | 5 mins 2 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn
-
Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025
October 11th, 2024 | 5 mins 1 sec
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue
-
Episode 41: Behavioral science tips for getting the sales team to use content marketing makes
October 10th, 2024 | 8 mins 42 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer.
-
Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations
October 8th, 2024 | 10 mins 13 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Tweet
Share
Pin
Share
The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way -
Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customers
October 3rd, 2024 | 9 mins 40 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up