The B2B Marketing and PR podcast

Sword and the Script Media on audio

About the show

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Episodes

  • Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle

    February 17th, 2026  |  5 mins 14 secs
    b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx

    Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem

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    Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]

    February 10th, 2026  |  10 mins 27 secs
    brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys

    Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity

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    Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward

    February 3rd, 2026  |  5 mins 15 secs
    b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx

    Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it

  • Episode 133: Study quantifies the value of reputation

    January 27th, 2026  |  4 mins 31 secs
    brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation

    Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds

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    Episode 132: Top objective: B2B marketers want media coverage at events

    January 19th, 2026  |  10 mins 23 secs
    b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr

    B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed

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    Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust

    January 13th, 2026  |  13 mins 18 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be beleivable – online and off

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    Episode 130: Corp comms in the era of distrust

    January 6th, 2026  |  3 mins 18 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations, trust

    Survey after survey shows people do not trust their government, media or scientists. Employers don’t trust their employees and vice versa. Customers and prospects do not trust marketing messages.

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    Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions

    December 23rd, 2025  |  36 mins 37 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the people here

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    Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]

    December 16th, 2025  |  13 mins 40 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops

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    Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026

    December 9th, 2025  |  16 mins 25 secs
    b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, budget planning, buyers journey, cmo, icp, ideal customer profile, marketing budgets, marketing interactions, sales interactions, touchpoints

    Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting

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    Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands

    December 2nd, 2025  |  22 mins 14 secs
    ai visibility, communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet

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    Episode 125: The next PR measurement conundrum: How do you measure AI visibility?

    November 25th, 2025  |  5 mins 15 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics

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    Episode 124: 10 Fundamentals for Successful Media Interviews

    November 18th, 2025  |  6 mins 53 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

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    Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence

    November 4th, 2025  |  6 mins 31 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect

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    Episode 122: Does long form content still have a place in the era of generative AI?

    October 28th, 2025  |  8 mins 43 secs
    b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, customer feedback, customer service, customer support, icp, ideal customer profile, market research, marketing interactions, sales interactions, survey research, touchpoints

    Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert

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    Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership”

    October 21st, 2025  |  15 mins 27 secs
    communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations

    The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI