The B2B Marketing and PR podcast

Sword and the Script Media on audio

About the show

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Episodes

  • Episode 24: B2B marketing statistics that sum up 2024 so far

    July 23rd, 2024  |  13 mins 33 secs
    b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing

    Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness

  • Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know

    July 16th, 2024  |  10 mins 33 secs
    b2b marketing, communications, corpcomm, corporate communication, journalism, journalists, marcom, marcomm, marketing communications, media, media lanscape, media relations, news, news coverage, pr, public relations, reporter, reporting

    Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen

  •

    Episode 22: Farewell, Burrelles [PR Tech Sum 56]

    July 9th, 2024  |  14 mins 23 secs
    b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

    Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features

  • Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”

    July 9th, 2024  |  5 mins 12 secs
    b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing

    And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation

  •

    Episode 20: Explaining why the B2B SaaS sector is sluggish right now

    June 21st, 2024  |  15 mins
    b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing

    Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector

  •

    Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?

    June 17th, 2024  |  12 mins 48 secs
    b2b marketing, communications, corpcomm, corporate communication, marcom, marcomm, marketing communications, media r, pr, public relations

    Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech”

  •

    Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;

    June 17th, 2024  |  11 mins 48 secs
    b2b marketing, burrelles, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting

    Burrelles President Cathy Del Colle says the company aims to keep some services open; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions;

  • Episode 17: The struggle to be different in B2B marketing

    June 17th, 2024  |  1 min 52 secs
    b2b marketing, marcom, marcomm, marketing, marketing communications

    Striking a wine glass with a fork will silence a crowded room better than shouting because the noise is different, not because it’s louder.

  •

    Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts

    June 17th, 2024  |  6 mins 42 secs
    b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing

    Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth;

  •

    Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies

    June 17th, 2024  |  10 mins 29 secs
    b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing

    Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years

  •

    Episode 14: CMOs attribute success to marketing talent

    June 17th, 2024  |  5 mins 28 secs
    b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing

    A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more

  •

    Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]

    May 10th, 2024  |  7 mins 45 secs
    b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations

    It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year

  •

    Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?

    May 10th, 2024  |  6 mins 18 secs
    b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

    Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule”

  • Episode 11: 3 marketing things successful B2B software companies do differently

    May 10th, 2024  |  6 mins 28 secs
    b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

    Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house

  •

    Episode 10: B2B tech startups don’t invest enough in marketing

    May 10th, 2024  |  4 mins 40 secs
    b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

    Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing

  •

    Episode 9: New webinar benchmarks and metrics for 2024

    April 15th, 2024  |  11 mins 42 secs
    b2b marketing, b2b webinars, content marketing, event marketing, landing pages, marcom, marcomm, marketing communications, on24, perosonalization, startup marketing, webinars

    An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance