The B2B Marketing and PR podcast

Episode Archive

Episode Archive

108 episodes of The B2B Marketing and PR podcast since the first episode, which aired on March 6th, 2024.

  • Episode 107: Sheer Passion in Marketing Goes a Long Way

    August 1st, 2025  |  2 mins 34 secs
    b2b marketing, chief marketing officer, cmo, content marketing, content strategy, marketing, marketing leadership, marketing teams, owned media

    Marketing is about passion. Passion is infectious. Passion is compelling. Passion sells. You can teach someone digital skills, but you can’t teach passion.

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    Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe

    July 29th, 2025  |  5 mins 54 secs
    b2b marketing, chief marketing officer, cmo, content marketing, content strategy, marketing, marketing leadership, marketing teams, owned media

    Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe

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    Episode 105: Thought Leadership Actually Requires Thought and Leadership

    July 25th, 2025  |  2 mins 46 secs
    b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations

    “Companies also have to invest their own time. I know so many top practitioners who have to create something out of whole cloth because a company won’t make experts available. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”

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    Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025

    July 22nd, 2025  |  12 mins 26 secs
    b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations

    What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention

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    Episode 103: Marketing to be measured rather than marketing to pursuade

    July 14th, 2025  |  2 mins 47 secs
    b2b marketing, chief marketing officer, cmo, content marketing, content strategy, marketing, marketing leadership, marketing teams, owned media

    Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers

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    Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences

    July 11th, 2025  |  8 mins 8 secs
    b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media

    For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. However, events come with one big caveat: they are very expensive. This makes it really important to get the most out of these events — and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

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    Episode 101: Reducing marketing employee turnover can improve marketing performance

    July 8th, 2025  |  9 mins 8 secs
    chief marketing officer, cmo, marketing leadership, marketing team, marketing turnover

    Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team

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    Episode 100: The B2B marketing playbook must shift from tricks to education

    July 1st, 2025  |  4 mins 44 secs
    b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media

    Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness

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    Episode 99: Marketers without authority to get stuff done leads to marketing without accountability

    June 27th, 2025  |  6 mins 4 secs
    b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media

    Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either.

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    Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing

    June 24th, 2025  |  5 mins 13 secs
    b2b marketing, content marketing, content strategy, gated content, owned media

    Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year

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    Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?

    June 20th, 2025  |  7 mins 28 secs
    communications, corporate communications, earned media, embargoes, exclusives, marcom, marketing communications, media relations, pitching tips, pr, press releases, public relations

    52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives.

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    Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]

    June 17th, 2025  |  10 mins 2 secs
    commstech, communications software, pr software, pr tech, pr technology, public relations software

    Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists

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    Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing

    June 3rd, 2025  |  9 mins 33 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines

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    Episode 94: A Decision Matrix for Getting Reviews and Approvals Done

    May 30th, 2025  |  8 mins 6 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results

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    Episode 93: Another survey of CMOs shows hope for marketing budgets

    May 27th, 2025  |  3 mins 55 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum

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    Episode 92: PR advice for those open letters and those marked up responses

    May 20th, 2025  |  1 min 58 secs
    2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, crisis, crisis communications, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations

    Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance