The B2B Marketing and PR podcast

Episode 36: The false consensus effect: You are NOT your target audience

September 19th, 2024  |  2 mins 11 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

“The FCE is a cognitive bias that causes people to think their values, beliefs, actions, knowledge, or personal preferences are more widespread throughout the general population, or in other individuals than they actually are.”

Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider

September 17th, 2024  |  7 mins 52 secs

b2b marketing, b2b sales, content marketing, corpcomm, dentsu, marcom, marcomm, marketing communications, marketing content, sale cycle, thought leadership

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria

Episode 32: Influencers that turn off social media comments aren’t very influential, finds study

September 10th, 2024  |  9 mins 21 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, influencer marketing, influencers, marcom, marcomm, marketing communications, media relations, pr, public relations

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications

Episode 33: After you earn news coverage, you should do these 12 things with your placement

September 6th, 2024  |  12 mins 30 secs

communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

What you do with a mention in the media is every bit as important as getting it in the first place.

Episode 31: Is shrinkflation a thing in B2B SaaS? Maybe.

September 3rd, 2024  |  3 mins 48 secs

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust

Episode 29: How do marketing budget cuts affect the sales cycle?

August 27th, 2024  |  5 mins 8 secs

b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

When stories about budget cuts start trending, it’s only a matter of time before the stories about B2B sales cycles growing longer also emerge

Episode 30: The marketing person you replaced was probably a hot mess

August 21st, 2024  |  3 mins 45 secs

b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

Whether in the military or in business or in marketing, , who you’ve got in the dirt next to you counts for a whole lot more than the sum of individual skills

Episode 28: Here's a handful of creative B2B marketing ideas

August 21st, 2024  |  14 mins 20 secs

b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning

Episode 27: Do we need verified badges for press releases?

August 21st, 2024  |  11 mins 20 secs

b2b marketing, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt

Episode 26: PR professionals say consumers trust social media more than traditional news

August 6th, 2024  |  8 mins 1 sec

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service

Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters

July 30th, 2024  |  13 mins 2 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media

Episode 24: B2B marketing statistics that sum up 2024 so far

July 23rd, 2024  |  13 mins 33 secs

b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness

Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know

July 16th, 2024  |  10 mins 33 secs

b2b marketing, communications, corpcomm, corporate communication, journalism, journalists, marcom, marcomm, marketing communications, media, media lanscape, media relations, news, news coverage, pr, public relations, reporter, reporting

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen

Episode 22: Farewell, Burrelles [PR Tech Sum 56]

July 9th, 2024  |  14 mins 23 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features

Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”

July 9th, 2024  |  5 mins 12 secs

b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation

Episode 20: Explaining why the B2B SaaS sector is sluggish right now

June 21st, 2024  |  15 mins

b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing

Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector