The B2B Marketing and PR podcast

Sword and the Script Media on audio

About the show

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Episodes

  • Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hope

    March 7th, 2024  |  6 mins 24 secs
    b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

    Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time

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    Episode 2: Interesting takeaways from 3 reports on marketing and PR

    March 6th, 2024  |  14 mins 1 sec
    b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

    PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

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    Episode 1: You need a playbook for sharing media placements

    March 6th, 2024  |  1 min 51 secs
    b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

    Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too

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    Introducing the B2B marketing and PR podcast

    March 6th, 2024  |  1 min 26 secs
    b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

    Sword and the Script Media on Audio