The B2B Marketing and PR podcast

Episode 31: Is shrinkflation a thing in B2B SaaS? Maybe.

September 3rd, 2024  |  3 mins 48 secs

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust

Episode 29: How do marketing budget cuts affect the sales cycle?

August 27th, 2024  |  5 mins 8 secs

b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

When stories about budget cuts start trending, it’s only a matter of time before the stories about B2B sales cycles growing longer also emerge

Episode 30: The marketing person you replaced was probably a hot mess

August 21st, 2024  |  3 mins 45 secs

b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

Whether in the military or in business or in marketing, , who you’ve got in the dirt next to you counts for a whole lot more than the sum of individual skills

Episode 28: Here's a handful of creative B2B marketing ideas

August 21st, 2024  |  14 mins 20 secs

b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning

Episode 27: Do we need verified badges for press releases?

August 21st, 2024  |  11 mins 20 secs

b2b marketing, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt

Episode 26: PR professionals say consumers trust social media more than traditional news

August 6th, 2024  |  8 mins 1 sec

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service

Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters

July 30th, 2024  |  13 mins 2 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media

Episode 24: B2B marketing statistics that sum up 2024 so far

July 23rd, 2024  |  13 mins 33 secs

b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness

Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know

July 16th, 2024  |  10 mins 33 secs

b2b marketing, communications, corpcomm, corporate communication, journalism, journalists, marcom, marcomm, marketing communications, media, media lanscape, media relations, news, news coverage, pr, public relations, reporter, reporting

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen

Episode 22: Farewell, Burrelles [PR Tech Sum 56]

July 9th, 2024  |  14 mins 23 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features

Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”

July 9th, 2024  |  5 mins 12 secs

b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation

Episode 20: Explaining why the B2B SaaS sector is sluggish right now

June 21st, 2024  |  15 mins

b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, vice president of marketing, vp of marketing

Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector

Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?

June 17th, 2024  |  12 mins 48 secs

b2b marketing, communications, corpcomm, corporate communication, marcom, marcomm, marketing communications, media r, pr, public relations

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech”

Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;

June 17th, 2024  |  11 mins 48 secs

b2b marketing, burrelles, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting

Burrelles President Cathy Del Colle says the company aims to keep some services open; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions;

Episode 17: The struggle to be different in B2B marketing

June 17th, 2024  |  1 min 52 secs

b2b marketing, marcom, marcomm, marketing, marketing communications

Striking a wine glass with a fork will silence a crowded room better than shouting because the noise is different, not because it’s louder.

Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts

June 17th, 2024  |  6 mins 42 secs

b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth;