Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run

Episode 62 · January 21st, 2025 · 10 mins 42 secs

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Link to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/