The B2B Marketing and PR podcast
Sword and the Script Media on audio
We found 2 episodes of The B2B Marketing and PR podcast with the tag “pr measurement”.
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Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run
January 21st, 2025 | 10 mins 42 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, comms measurement, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing measurement, measurement, media relations, pr, pr measurement, public relations
11 B2B marketing measurement statistics to consider from three different studies
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Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO
January 14th, 2025 | 17 mins 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, comms measurement, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing measurement, measurement, media relations, pr, pr measurement, public relations
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis