web02.fireside.fm Wed, 22 Apr 2026 01:45:27 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Pr Measurement” https://b2b-marketing-pr.fireside.fm/tags/pr%20measurement Tue, 21 Jan 2025 06:00:00 -0500 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run https://b2b-marketing-pr.fireside.fm/62 e32e01ad-d82b-44b1-ba72-827563f25455 Tue, 21 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong 11 B2B marketing measurement statistics to consider from three different studies 10:42 no Link to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/ B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets, measurement, marketing measurement, comms measurement, PR measurement Link to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/

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]]> Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO https://b2b-marketing-pr.fireside.fm/61 3d40e175-eae9-4be5-8491-9f7bc4357cd4 Tue, 14 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis 17:58 no Full text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/ B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets, measurement, marketing measurement, comms measurement, PR measurement Full text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/

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