The B2B Marketing and PR podcast
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Displaying items 1-10 of 120 in total of The B2B Marketing and PR podcast with the tag "b2b marketing".
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Episode 149: Should PR accept an interview with a publication that has a small audience?
May 26th, 2026 | 3 mins 57 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.”
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Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?
May 19th, 2026 | 4 mins 46 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed
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Episode 147: The delay between gated content download and consumption
May 8th, 2026 | 9 mins 7 secs
b2b marketing, b2b sales, buyers journey, demand generation, gated content, generative ai, marketing strategy, sales, sales-marketing alignment
Registrations for gated content dipped in 2025; prospects and customers download and read a week later
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Episode 142: AI-generated content performs poorly in organic search [study]
April 7th, 2026 | 7 mins 45 secs
b2b marketing, demand generation, generative ai, marketing strategy, organic search, search marketing, seo, ux/cx
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks
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Episode 141: 10 things PR teams need from clients to do good work
March 24th, 2026 | 8 mins 53 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration
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Episode 138: Cliff notes to 3 different “State of PR” survey reports
March 3rd, 2026 | 10 mins 10 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream
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Episode 137: The end of self-aggrandizing listicles in search and AI
February 24th, 2026 | 3 mins 36 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust
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Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle
February 17th, 2026 | 5 mins 14 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem
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Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward
February 3rd, 2026 | 5 mins 15 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it
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Episode 132: Top objective: B2B marketers want media coverage at events
January 19th, 2026 | 10 mins 23 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed