The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 11 - 20 of 108 in total of The B2B Marketing and PR podcast with the tag “b2b marketing”.
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Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025
July 22nd, 2025 | 12 mins 26 secs
b2b marketing, chief marketing officer, cmo, communications, content marketing, content strategy, corporate communicaitons, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media, pr, public relations
What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention
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Episode 103: Marketing to be measured rather than marketing to pursuade
July 14th, 2025 | 2 mins 47 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, marketing, marketing leadership, marketing teams, owned media
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers
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Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences
July 11th, 2025 | 8 mins 8 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media
For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. However, events come with one big caveat: they are very expensive. This makes it really important to get the most out of these events — and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.
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Episode 100: The B2B marketing playbook must shift from tricks to education
July 1st, 2025 | 4 mins 44 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness
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Episode 99: Marketers without authority to get stuff done leads to marketing without accountability
June 27th, 2025 | 6 mins 4 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either.
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Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing
June 24th, 2025 | 5 mins 13 secs
b2b marketing, content marketing, content strategy, gated content, owned media
Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year
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Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
June 3rd, 2025 | 9 mins 33 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines
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Episode 94: A Decision Matrix for Getting Reviews and Approvals Done
May 30th, 2025 | 8 mins 6 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results
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Episode 93: Another survey of CMOs shows hope for marketing budgets
May 27th, 2025 | 3 mins 55 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum
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Episode 92: PR advice for those open letters and those marked up responses
May 20th, 2025 | 1 min 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, crisis, crisis communications, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance