The B2B Marketing and PR podcast
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We found 10 episodes of The B2B Marketing and PR podcast with the tag “media relations”.
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Episode 36: The false consensus effect: You are NOT your target audience
September 19th, 2024 | 2 mins 11 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
“The FCE is a cognitive bias that causes people to think their values, beliefs, actions, knowledge, or personal preferences are more widespread throughout the general population, or in other individuals than they actually are.”
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Episode 32: Influencers that turn off social media comments aren’t very influential, finds study
September 10th, 2024 | 9 mins 21 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, influencer marketing, influencers, marcom, marcomm, marketing communications, media relations, pr, public relations
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications
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Episode 33: After you earn news coverage, you should do these 12 things with your placement
September 6th, 2024 | 12 mins 30 secs
communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
What you do with a mention in the media is every bit as important as getting it in the first place.
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Episode 29: How do marketing budget cuts affect the sales cycle?
August 27th, 2024 | 5 mins 8 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
When stories about budget cuts start trending, it’s only a matter of time before the stories about B2B sales cycles growing longer also emerge
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Episode 30: The marketing person you replaced was probably a hot mess
August 21st, 2024 | 3 mins 45 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Whether in the military or in business or in marketing, , who you’ve got in the dirt next to you counts for a whole lot more than the sum of individual skills
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Episode 28: Here's a handful of creative B2B marketing ideas
August 21st, 2024 | 14 mins 20 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning
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Episode 27: Do we need verified badges for press releases?
August 21st, 2024 | 11 mins 20 secs
b2b marketing, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting
New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt
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Episode 26: PR professionals say consumers trust social media more than traditional news
August 6th, 2024 | 8 mins 1 sec
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service
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Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters
July 30th, 2024 | 13 mins 2 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media
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Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know
July 16th, 2024 | 10 mins 33 secs
b2b marketing, communications, corpcomm, corporate communication, journalism, journalists, marcom, marcomm, marketing communications, media, media lanscape, media relations, news, news coverage, pr, public relations, reporter, reporting
Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen