The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 1 - 10 of 88 in total of The B2B Marketing and PR podcast with the tag “media relations”.
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Episode 120: Public relations and editorial written blogs are well positioned in the AI era
October 14th, 2025 | 13 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task
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Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
October 7th, 2025 | 21 mins 15 secs
communications, corpcomm, corporate communications, generative ai, media pitching, media relations, pr, pr pitching, pr pitching tips, pr software, pr tips, pr tools, public relations
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media
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Episode 115: What PR should do about the waning influence of traditional media
September 2nd, 2025 | 10 mins 17 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring
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Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
June 20th, 2025 | 7 mins 28 secs
communications, corporate communications, earned media, embargoes, exclusives, marcom, marketing communications, media relations, pitching tips, pr, press releases, public relations
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives.
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Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
June 3rd, 2025 | 9 mins 33 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines
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Episode 94: A Decision Matrix for Getting Reviews and Approvals Done
May 30th, 2025 | 8 mins 6 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results
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Episode 93: Another survey of CMOs shows hope for marketing budgets
May 27th, 2025 | 3 mins 55 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum
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Episode 92: PR advice for those open letters and those marked up responses
May 20th, 2025 | 1 min 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, crisis, crisis communications, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance
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Episode 91: B2B marketers focused on long term tend to outperform the competition
May 16th, 2025 | 5 mins 20 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals
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Episode 90: CMO survey says marketing budgets are recovering
May 13th, 2025 | 6 mins 35 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty