The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 1 - 10 of 92 in total of The B2B Marketing and PR podcast with the tag “corpcomm”.
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Episode 120: Public relations and editorial written blogs are well positioned in the AI era
October 14th, 2025 | 13 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task
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Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
October 7th, 2025 | 21 mins 15 secs
communications, corpcomm, corporate communications, generative ai, media pitching, media relations, pr, pr pitching, pr pitching tips, pr software, pr tips, pr tools, public relations
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media
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Episode 118: B2B says public relations drives revenue but struggle to prove it
September 30th, 2025 | 14 mins 10 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, corpcomm, corporate communications, marketing interactions, pr, public relations, sales interactions
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement
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Episode 115: What PR should do about the waning influence of traditional media
September 2nd, 2025 | 10 mins 17 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring
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Episode 114: Being different is THE best practice in marketing
August 29th, 2025 | 2 mins 26 secs
communications, corpcomm, corporate communications, generative ai, marcom, marketing, pr, pr software, pr technology, pr tools, public relations
Striking a wine glass with a fork is audible over the dull roar of the room – and without being obnoxious. It’s more effective because it’s different.
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Episode 113: Essential customizations PR should make to their generative AI tools
August 26th, 2025 | 7 mins 9 secs
communications, corpcomm, corporate communications, generative ai, pr, pr software, pr technology, pr tools, public relations
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear
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Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
June 3rd, 2025 | 9 mins 33 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines
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Episode 94: A Decision Matrix for Getting Reviews and Approvals Done
May 30th, 2025 | 8 mins 6 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results
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Episode 93: Another survey of CMOs shows hope for marketing budgets
May 27th, 2025 | 3 mins 55 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum
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Episode 92: PR advice for those open letters and those marked up responses
May 20th, 2025 | 1 min 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, crisis, crisis communications, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance