The B2B Marketing and PR podcast
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Displaying items 1-10 of 106 in total of The B2B Marketing and PR podcast with the tag "communications".
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Episode 150: Does AI visibility provide PR with third-party validation?
June 2nd, 2026 | 4 mins 35 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, media relations, pr, reputation
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation
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Episode 149: Should PR accept an interview with a publication that has a small audience?
May 26th, 2026 | 3 mins 57 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.”
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Episode 146: What journalists say about PR follow-up pitches
May 5th, 2026 | 9 mins 36 secs
communications, corp comm, corporate communications, media relations, pr, pr pitch, pr pitching, pr pitching tips
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted
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Episode 145: Survey of reporters: 9 in 10 journalists say they delete these PR pitches
April 28th, 2026 | 11 mins 8 secs
communications, corp comm, corporate communications, media relations, pitching tips, pr, pr pitches
It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s more like a “not right now.”
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Episode 143: Signal AI acquires Memo for readership data [PR tech sum no. 64]
April 14th, 2026 | 7 mins 45 secs
communications, corpcomm, corporate communications, media monitoring, meltwater, muck rack, onclusive, pr, pr software, pr technology, pr tools, public relations, signal ai
Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data
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Episode 141: 10 things PR teams need from clients to do good work
March 24th, 2026 | 8 mins 53 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration
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Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence
March 17th, 2026 | 11 mins 59 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double
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Episode 138: Cliff notes to 3 different “State of PR” survey reports
March 3rd, 2026 | 10 mins 10 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream
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Episode 133: Study quantifies the value of reputation
January 27th, 2026 | 4 mins 31 secs
brand, branding, communications, corp comm, corporate communications, corporate reputation, financial analysts, media relations, pr, reputation
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds
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Episode 132: Top objective: B2B marketers want media coverage at events
January 19th, 2026 | 10 mins 23 secs
b2b events, b2b marketing, communications, corp comm, corporate communications, event marketing, events, media relations, pr
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed