The B2B Marketing and PR podcast
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We found 10 episodes of The B2B Marketing and PR podcast with the tag “communications”.
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Episode 36: The false consensus effect: You are NOT your target audience
September 19th, 2024 | 2 mins 11 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
“The FCE is a cognitive bias that causes people to think their values, beliefs, actions, knowledge, or personal preferences are more widespread throughout the general population, or in other individuals than they actually are.”
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Episode 32: Influencers that turn off social media comments aren’t very influential, finds study
September 10th, 2024 | 9 mins 21 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, influencer marketing, influencers, marcom, marcomm, marketing communications, media relations, pr, public relations
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications
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Episode 33: After you earn news coverage, you should do these 12 things with your placement
September 6th, 2024 | 12 mins 30 secs
communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
What you do with a mention in the media is every bit as important as getting it in the first place.
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Episode 27: Do we need verified badges for press releases?
August 21st, 2024 | 11 mins 20 secs
b2b marketing, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting
New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt
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Episode 26: PR professionals say consumers trust social media more than traditional news
August 6th, 2024 | 8 mins 1 sec
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service
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Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters
July 30th, 2024 | 13 mins 2 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media
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Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know
July 16th, 2024 | 10 mins 33 secs
b2b marketing, communications, corpcomm, corporate communication, journalism, journalists, marcom, marcomm, marketing communications, media, media lanscape, media relations, news, news coverage, pr, public relations, reporter, reporting
Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen
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Episode 22: Farewell, Burrelles [PR Tech Sum 56]
July 9th, 2024 | 14 mins 23 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features
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Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?
June 17th, 2024 | 12 mins 48 secs
b2b marketing, communications, corpcomm, corporate communication, marcom, marcomm, marketing communications, media r, pr, public relations
Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech”
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Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;
June 17th, 2024 | 11 mins 48 secs
b2b marketing, burrelles, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting
Burrelles President Cathy Del Colle says the company aims to keep some services open; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions;