The B2B Marketing and PR podcast
Sword and the Script Media on audio
We found 10 episodes of The B2B Marketing and PR podcast with the tag “communications”.
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Episode 2: Interesting takeaways from 3 reports on marketing and PR
March 6th, 2024 | 14 mins 1 sec
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.
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Episode 1: You need a playbook for sharing media placements
March 6th, 2024 | 1 min 51 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too
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Introducing the B2B marketing and PR podcast
March 6th, 2024 | 1 min 26 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Sword and the Script Media on Audio