The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 41 - 50 of 93 in total of The B2B Marketing and PR podcast with the tag “content marketing”.
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Episode 66: Are LLMs becoming the new front page for public relations?
February 3rd, 2025 | 4 mins 15 secs
ai, artificial intelligence, b2b marketing, communications, content marketing, corpcomm, corporate communication, genai, generative ai, large language model, large language models, llm, llms, marcom, marcomm, marketing communications, media relations, pr, public relations
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs
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Episode 65: The foundations of "storytelling" are universal across history and culture
January 31st, 2025 | 5 mins 46 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations, storytelling
If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda
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Episode 64: Professional development ideas that PR and comms pros can start today
January 28th, 2025 | 29 mins 13 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency
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Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing
January 24th, 2025 | 2 mins 26 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
The key to repurposing in content marketing is to add value along the way. Weave in new data, commentary, or perspective from both inside and outside the organization. Make it better with every iteration.
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Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run
January 21st, 2025 | 10 mins 42 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, comms measurement, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing measurement, measurement, media relations, pr, pr measurement, public relations
11 B2B marketing measurement statistics to consider from three different studies
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Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO
January 14th, 2025 | 17 mins 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, comms measurement, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing measurement, measurement, media relations, pr, pr measurement, public relations
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis
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Episode 60: What staying "on message" really means
January 10th, 2025 | 2 mins 15 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message.
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Episode 59: Your response to negative business reviews count as much as the review Itself
December 20th, 2024 | 2 mins 7 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, negative business reviews, negative reviews, pr, pr predictions, predictions, public relations
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it
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Episode 58: 38 marketing and comms predictions for 2025
December 17th, 2024 | 46 mins 11 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead
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Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor
December 13th, 2024 | 5 mins 12 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor