The B2B Marketing and PR podcast
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We found 10 episodes of The B2B Marketing and PR podcast with the tag “content marketing”.
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Episode 26: PR professionals say consumers trust social media more than traditional news
August 6th, 2024 | 8 mins 1 sec
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service
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Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters
July 30th, 2024 | 13 mins 2 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media
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Episode 22: Farewell, Burrelles [PR Tech Sum 56]
July 9th, 2024 | 14 mins 23 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features
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Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?
May 10th, 2024 | 6 mins 18 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule”
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Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]
May 10th, 2024 | 7 mins 45 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year
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Episode 11: 3 marketing things successful B2B software companies do differently
May 10th, 2024 | 6 mins 28 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house
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Episode 10: B2B tech startups don’t invest enough in marketing
May 10th, 2024 | 4 mins 40 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing
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Episode 9: New webinar benchmarks and metrics for 2024
April 15th, 2024 | 11 mins 42 secs
b2b marketing, b2b webinars, content marketing, event marketing, landing pages, marcom, marcomm, marketing communications, on24, perosonalization, startup marketing, webinars
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance
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Episode 7: Study: Why thought leadership works and why it doesn't
March 28th, 2024 | 11 mins 3 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, edelman, leadership, linkedin, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance
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Episode 6: 10 tips for better PR pitching results as media layoffs continue
March 21st, 2024 | 22 mins 50 secs
b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations
Media relations still has the benefit of third-party validation, but earning coverage has never been harder; here are some creative ideas for building buzz