The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 11-11 of 11 in total of The B2B Marketing and PR podcast with the tag "b2b sales".
-
Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider
September 17th, 2024 | 7 mins 52 secs
b2b marketing, b2b sales, content marketing, corpcomm, dentsu, marcom, marcomm, marketing communications, marketing content, sale cycle, thought leadership
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria