The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 1-10 of 14 in total of The B2B Marketing and PR podcast with the tag "b2b sales".
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Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026
July 21st, 2026 | 10 mins 28 secs
b2b marketing, b2b sales, brand journalism, buyers journey, content marketing, demand generation, earned media, earned media attribution, generative ai, marketing strategy, media relations, pr attribution, pr strategy, pr surveys, sales, sales-marketing alignment, ux/cx
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation
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Episode 155: Gartner CMO spend survey shows marketing leaders have a third dilemma
July 14th, 2026 | 5 mins 50 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
CMOs face a new ‘trilemma’ of delivering stronger growth with flat budgets while rapidly implementing AI; 70% of them are not ready
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Episode 154: Legal, finance and procurement make for break B2B vendor deals
July 7th, 2026 | 6 mins 30 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Some B2B marketing shops don’t even think about these groups on a buying committee, let alone develop messaging; a study by LinkedIn and Bain shows why that needs to change
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Episode 148: How long does it take for B2B tech to close a deal – from first touch to deal-closed?
May 19th, 2026 | 4 mins 46 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed
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Episode 147: The delay between gated content download and consumption
May 8th, 2026 | 9 mins 7 secs
b2b marketing, b2b sales, buyers journey, demand generation, gated content, generative ai, marketing strategy, sales, sales-marketing alignment
Registrations for gated content dipped in 2025; prospects and customers download and read a week later
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Episode 137: The end of self-aggrandizing listicles in search and AI
February 24th, 2026 | 3 mins 36 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust
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Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle
February 17th, 2026 | 5 mins 14 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem
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Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward
February 3rd, 2026 | 5 mins 15 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it
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Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
December 9th, 2025 | 16 mins 25 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, budget planning, buyers journey, cmo, icp, ideal customer profile, marketing budgets, marketing interactions, sales interactions, touchpoints
Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting
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Episode 122: Does long form content still have a place in the era of generative AI?
October 28th, 2025 | 8 mins 43 secs
b2b, b2b customers, b2b marketing, b2b prospects, b2b sales, buyers journey, customer feedback, customer service, customer support, icp, ideal customer profile, market research, marketing interactions, sales interactions, survey research, touchpoints
Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert