web01.fireside.fm Sat, 02 May 2026 16:46:31 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “B2b Sales” https://b2b-marketing-pr.fireside.fm/tags/b2b%20sales Tue, 24 Feb 2026 06:00:00 -0500 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 137: The end of self-aggrandizing listicles in search and AI https://b2b-marketing-pr.fireside.fm/137 a36f01dd-4e01-49ca-aa92-0f2c0f0bdd6d Tue, 24 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust 3:36 no <p>Here's the text version of this episode with links to the underlying resources: <a href="https://www.swordandthescript.com/2026/02/listicle-search/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/02/listicle-search/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Here's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/

]]> Here's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/

]]> Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle https://b2b-marketing-pr.fireside.fm/136 93930eb7-8fa8-4f11-959a-12692e946c9f Tue, 17 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem 5:14 no The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/ B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

]]> The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

]]> Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward https://b2b-marketing-pr.fireside.fm/134 373a319b-e4af-43f2-822d-6ad96ea797a9 Tue, 03 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it 5:15 no Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/ B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/

]]> Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/

]]> Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026 https://b2b-marketing-pr.fireside.fm/127 7b31379f-20b5-48ab-b60a-094be689df68 Tue, 09 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting 16:25 no Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/ b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP, marketing budgets, CMO, budget planning Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/

]]> Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/

]]> Episode 122: Does long form content still have a place in the era of generative AI? https://b2b-marketing-pr.fireside.fm/122 b43a8d21-5120-4edb-83ef-0e26edd97bd6 Tue, 28 Oct 2025 06:00:00 -0400 Frank Strong full Frank Strong Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert 8:43 no Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/ b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP, market research, survey research, customer feedback, customer support, customer service Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/

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]]> Episode 118: B2B says public relations drives revenue but struggle to prove it https://b2b-marketing-pr.fireside.fm/118 a400a903-51ed-4989-bac0-f96236202703 Tue, 30 Sep 2025 06:00:00 -0400 Frank Strong full Frank Strong A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement 14:10 no Text version of this post with links to all of the stats and facts cited: https://www.swordandthescript.com/2025/09/b2b-public-relations-revenue/ b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, PR, public relations, corpcomm, corporate communications Text version of this post with links to all of the stats and facts cited: https://www.swordandthescript.com/2025/09/b2b-public-relations-revenue/

]]> Text version of this post with links to all of the stats and facts cited: https://www.swordandthescript.com/2025/09/b2b-public-relations-revenue/

]]> Episode 117: People are not taking government surveys; businesses have the same problem https://b2b-marketing-pr.fireside.fm/117 045520c6-4b89-4e3b-a975-eb0581d1bdb4 Tue, 23 Sep 2025 06:00:00 -0400 Frank Strong full Frank Strong Businesses need to take a more considered, deliberate and comprehensive approach to feedback; don’t allow a machine to get between your business and the customer 8:59 no Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/ b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP, market research, survey research, customer feedback, customer support, customer service Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/

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]]> Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers? https://b2b-marketing-pr.fireside.fm/116 cc5dbf14-4e75-46e0-8077-8b8f85a98618 Tue, 16 Sep 2025 06:00:00 -0400 Frank Strong full Frank Strong Surveys say from start to finish, B2B prospects require a dozen touches or more, but behavioral data finds it may require hundreds of interactions 7:08 no <p>Text version of this post -- with links to the underlying studies: <a href="https://www.swordandthescript.com/2025/09/touches-b2b-prospects/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/09/touches-b2b-prospects/</a> </p> b2b marketing, b2b sales, b2b, b2b customers, b2b prospects, sales interactions, marketing interactions, buyers journey, touchpoints, ideal customer profile, ICP Text version of this post -- with links to the underlying studies: https://www.swordandthescript.com/2025/09/touches-b2b-prospects/

]]> Text version of this post -- with links to the underlying studies: https://www.swordandthescript.com/2025/09/touches-b2b-prospects/

]]> Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider https://b2b-marketing-pr.fireside.fm/34 d891c5da-af7b-4c49-b0e9-d37f892c67d3 Tue, 17 Sep 2024 06:00:00 -0400 Frank Strong full Frank Strong Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria 7:52 no Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/ B2B marketing, marcom, marcomm, marketing communications, corpcomm, content marketing, dentsu, thought leadership, marketing content, B2b sales, sale cycle, Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/

]]> Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/

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