The B2B Marketing and PR podcast
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Displaying items 1-10 of 21 in total of The B2B Marketing and PR podcast with the tag "b2b sales".
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Episode 167: Thought leadership works because it allows marketing to focus on the customer
November 3rd, 2026 | 3 mins 7 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
It’s the focus, not the format, that makes thought leadership effective
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Episode 166: Addressing the root cause attribution challenges in B2B marketing
October 27th, 2026 | 9 mins 56 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
B2B marketing should stop trying to ‘demonstrate value’ and instead “understand what the business values” and “demonstrate marketing’s contribution in those terms”
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Episode 165: Content marketing is skipping best practices because it's over reliant on AI
October 20th, 2026 | 8 mins 17 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Orbit Media’s 2026 annual blogger survey finds content marketing results at a 12-year low as marketers skip best practices; skipping those steps IS, in this analysis, strongly correlated with AI adoption
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Episode 164: Prospective B2B customers are reading your content on personal time
October 13th, 2026 | 6 mins 27 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
A survey of 1,500 B2B respondents by DigitalZone finds that about 1/3rd report reading on their own time; but the gap between what they read, and what gives them confidence is plain to see
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Episode 163: Marketing (and PR’s) obligation to the business if they want credibility
October 6th, 2026 | 6 mins 41 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
80%-plus of CEO polled say marketing would have more credibility if they spoke the language of business and demonstrated a stronger commercial understanding
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Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF
August 25th, 2026 | 3 mins 44 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
84% of B2B CEOs think marketing is a support function; 75% say marketing does not drive growth; let’s stop guessing and design a test that provides a definitive answer
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Episode 160: A theory on why B2B marketing requires so many darn customer touches today
August 18th, 2026 | 10 mins 18 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
When you step back and look, the trend line is clear: when companies cut B2B marketing brand and awareness programs, sales cycles grow longer and require more touches
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Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026
July 21st, 2026 | 10 mins 28 secs
b2b marketing, b2b sales, brand journalism, buyers journey, content marketing, demand generation, earned media, earned media attribution, generative ai, marketing strategy, media relations, pr attribution, pr strategy, pr surveys, sales, sales-marketing alignment, ux/cx
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation
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Episode 155: Gartner CMO spend survey shows marketing leaders have a third dilemma
July 14th, 2026 | 5 mins 50 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
CMOs face a new ‘trilemma’ of delivering stronger growth with flat budgets while rapidly implementing AI; 70% of them are not ready
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Episode 154: Legal, finance and procurement make for break B2B vendor deals
July 7th, 2026 | 6 mins 30 secs
b2b marketing, b2b sales, buyers journey, demand generation, generative ai, marketing strategy, sales, sales-marketing alignment, ux/cx
Some B2B marketing shops don’t even think about these groups on a buying committee, let alone develop messaging; a study by LinkedIn and Bain shows why that needs to change