The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 11-13 of 13 in total of The B2B Marketing and PR podcast with the tag "storytelling".
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Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61]
April 8th, 2025 | 13 mins 42 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO
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Episode 77: It's the setbacks make a good business story, not the successes
March 25th, 2025 | 2 mins 22 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story
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Episode 65: The foundations of "storytelling" are universal across history and culture
January 31st, 2025 | 5 mins 46 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations, storytelling
If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda