web01.fireside.fm Tue, 21 Apr 2026 22:07:27 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/storytelling Fri, 16 May 2025 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/91 9aafea5a-a8ff-4ef0-8561-424c9bacdb65 Fri, 16 May 2025 06:00:00 -0400 Frank Strong full Frank Strong B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals 5:20 no Full text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/

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]]> https://b2b-marketing-pr.fireside.fm/90 918c273d-e173-477d-8ca6-9ba3a0c9939f Tue, 13 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty 6:35 no Full text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/ cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/

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]]> https://b2b-marketing-pr.fireside.fm/88 f63df106-7170-4600-b16c-7a34d0ad27ad Tue, 06 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings 6:26 no Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/ SEO, search engine optimization, organic search, storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/

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]]> https://b2b-marketing-pr.fireside.fm/87 a24eac0d-641e-4dec-b2db-20191a01c599 Fri, 02 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings 6:27 no Full text with links to the quotes and presentation cited: https://www.swordandthescript.com/2021/02/pr-coverage-seo/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the quotes and presentation cited: https://www.swordandthescript.com/2021/02/pr-coverage-seo/

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]]> https://b2b-marketing-pr.fireside.fm/86 d9bb0179-4cf2-48d2-9c0a-9cdfe608b45f Mon, 28 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust 9:49 no Full text with links to the cited studies: https://www.swordandthescript.com/2025/04/trust-statistics/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the cited studies: https://www.swordandthescript.com/2025/04/trust-statistics/

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]]> https://b2b-marketing-pr.fireside.fm/85 2a5cc288-59b5-444b-9eca-fb9a13fe0869 Fri, 25 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. 5:47 no Full text of this post: https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post: https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/

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]]> https://b2b-marketing-pr.fireside.fm/84 c29b3b93-6881-4bc7-8776-470293e76fd9 Tue, 22 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed 3:55 no The text version of this post links to the sources cited and displays many charts that help visulize the data mentioned: https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets The text version of this post links to the sources cited and displays many charts that help visulize the data mentioned: https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/

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]]> https://b2b-marketing-pr.fireside.fm/83 94a9996e-de62-49a9-acc7-9a15673e7e14 Fri, 18 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong The fact remains that people don’t want to change, they don’t want to be disrupted, they don’t want to upend the business processes they’ve spent a career building. 2:15 no Text version of this post: https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version of this post: https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/82 75357efb-5a40-4157-960e-27f9bafc253f Tue, 15 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand 5:46 no Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/ brand, branding, brand building, SEO, PPC, google, google ads, search ads, storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/

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]]> https://b2b-marketing-pr.fireside.fm/81 1048feb8-af61-4da4-b92b-fbcaf9fbb076 Fri, 11 Apr 2025 05:00:00 -0400 Frank Strong full Frank Strong Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing - and it's free 4:04 no Full text with links to Creative Commons license options: https://www.swordandthescript.com/2022/01/copyright-marketing-content/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to Creative Commons license options: https://www.swordandthescript.com/2022/01/copyright-marketing-content/

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]]> https://b2b-marketing-pr.fireside.fm/80 b6f00790-8581-4278-a4b8-7f1320065c5e Tue, 08 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO 13:42 no Full text with links to the underlying resources: https://www.swordandthescript.com/2025/04/chatbots-pr-software/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/04/chatbots-pr-software/

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]]> https://b2b-marketing-pr.fireside.fm/77 2452d737-61b6-487f-94ed-4c4f40a835f6 Tue, 25 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story 2:22 no Full text of this post: https://www.swordandthescript.com/2025/03/makes-a-good-business-story/ storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post: https://www.swordandthescript.com/2025/03/makes-a-good-business-story/

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]]> https://b2b-marketing-pr.fireside.fm/65 d029a529-d7c7-4c7a-9ce4-9fc2291e6e89 Fri, 31 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda 5:46 no Text version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/ B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, storytelling Text version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/

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