The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 1 - 10 of 13 in total of The B2B Marketing and PR podcast with the tag “storytelling”.
-
Episode 91: B2B marketers focused on long term tend to outperform the competition
May 16th, 2025 | 5 mins 20 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals
-
Episode 90: CMO survey says marketing budgets are recovering
May 13th, 2025 | 6 mins 35 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty
-
Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks
May 6th, 2025 | 6 mins 26 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, organic search, pr, public relations, search engine optimization, seo, storytelling
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings
-
Episode 87: The coverage PR earns may have a bigger influence on SEO than backlinks
May 2nd, 2025 | 6 mins 27 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings
-
Episode 86: 10 statistics that drive home why business needs to refocus on trust
April 28th, 2025 | 9 mins 49 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust
-
Episode 85: When you finally achieve thought leadership, don’t let it slip away
April 25th, 2025 | 5 mins 47 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover.
-
Episode 84: Not just seen, but believed: trust is the new mandate for marketing and comms
April 22nd, 2025 | 3 mins 55 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed
-
Episode 83: Why “Disruption” is a weak message for B2B Marketing
April 18th, 2025 | 2 mins 15 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
The fact remains that people don’t want to change, they don’t want to be disrupted, they don’t want to upend the business processes they’ve spent a career building.
-
Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search
April 15th, 2025 | 5 mins 46 secs
2025 budgets, b2b marketing, b2b marketing budget, brand, brand building, branding, budget, communications, content marketing, corpcomm, corporate communication, google, google ads, marcom, marcomm, marketing budget, marketing communications, media relations, ppc, pr, public relations, search ads, seo, storytelling
You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand
-
Episode 81: Want content to be shared? Use Creative Commons instead of a copyright
April 11th, 2025 | 4 mins 4 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing - and it's free