The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 11-13 of 13 in total of The B2B Marketing and PR podcast with the tag "marketing leaders".
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Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts
June 17th, 2024 | 6 mins 42 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth;
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Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies
June 17th, 2024 | 10 mins 29 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing budgets, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years
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Episode 14: CMOs attribute success to marketing talent
June 17th, 2024 | 5 mins 28 secs
b2b marketing, chief marketing officer, cmo, cmos, marcom, marcomm, marketing, marketing communications, marketing department, marketing leaders, marketing talent, vice president of marketing, vp of marketing
A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more