web02.fireside.fm Tue, 21 Apr 2026 16:42:57 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/marketing%20leaders Tue, 21 Apr 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/144 baa54202-0ec3-4bdf-89f0-64a7a31e2c1c Tue, 21 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow 17:16 no Text version of this post: https://www.swordandthescript.com/2026/04/economic-outlook-marketing/ cmo, chief marketing officer, marketing leaders, marketing department, marketing organization, marketing economics, marketing spend, marketing spending, marketing budgets, Text version of this post: https://www.swordandthescript.com/2026/04/economic-outlook-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/95 1f33ab5e-f302-436a-a54e-f7a8670d1448 Tue, 03 Jun 2025 06:00:00 -0400 Frank Strong full Frank Strong The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines 9:33 no Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/ cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/

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]]> https://b2b-marketing-pr.fireside.fm/94 a3a65fae-cba6-4ec0-9163-aa1df60f1e41 Fri, 30 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results 8:06 no Full text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/ cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/

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]]> https://b2b-marketing-pr.fireside.fm/93 dd1ecf43-15fa-404a-95a2-3a68e3bacade Tue, 27 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum 3:55 no Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/ cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/

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]]> https://b2b-marketing-pr.fireside.fm/92 0ae69ef3-6bdd-4b52-ba33-685f88da1156 Tue, 20 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance 1:58 no Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/ crisis, crisis communications, cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/

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]]> https://b2b-marketing-pr.fireside.fm/89 4461d82a-cb93-400e-b3ac-fb02e65f1e55 Fri, 09 May 2025 06:00:00 -0400 Frank Strong full Frank Strong B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion 11:36 no Full text and links to resources: https://www.swordandthescript.com/2020/11/b2b-marketers-content/ cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text and links to resources: https://www.swordandthescript.com/2020/11/b2b-marketers-content/

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]]> https://b2b-marketing-pr.fireside.fm/79 13de35fb-d0f8-4bfb-8a13-bb94ff08e194 Tue, 01 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration 4:27 no Full text: https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/ cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/

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]]> https://b2b-marketing-pr.fireside.fm/24 265fd7e6-b4de-41f1-9274-4f2e2994583c Tue, 23 Jul 2024 15:00:00 -0400 Frank Strong full Frank Strong Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness 13:33 no Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/

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]]> https://b2b-marketing-pr.fireside.fm/21 07d07b16-c19c-42df-af97-1c2c076f5e68 Tue, 09 Jul 2024 10:00:00 -0400 Frank Strong full Frank Strong And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation 5:12 no Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/20 7dab5012-2003-467a-be96-9962c7c052fd Fri, 21 Jun 2024 06:00:00 -0400 Frank Strong full Frank Strong Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector 15:00 no Full text: https://www.swordandthescript.com/2024/06/b2b-saas B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/06/b2b-saas

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]]> https://b2b-marketing-pr.fireside.fm/16 fdec1420-d1f8-4ba9-853d-3639fceee1fc Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; 6:42 no Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/15 55a3f9f2-9aa9-44f9-bd0f-d5762b89f506 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years 10:29 no Full text: https://www.swordandthescript.com/2024/05/cmo-spending/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/05/cmo-spending/

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]]> https://b2b-marketing-pr.fireside.fm/14 4306fdd7-cc03-43f2-9fe5-736ce1c87572 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more 5:28 no Full text: https://www.swordandthescript.com/2024/05/marketing-talent/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Full text: https://www.swordandthescript.com/2024/05/marketing-talent/

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