The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 41 - 50 of 94 in total of The B2B Marketing and PR podcast with the tag “marcomm”.
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Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025
December 3rd, 2024 | 5 mins 30 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations
Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; those in a financial position to fix this error are hastening to give their marketing team their budget back next year
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Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed
November 29th, 2024 | 4 mins 54 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Investors and executives that decline to disclose numbers in deal announcements like funding or M&A are by extension denying their business a chance to capitalize on the biggest marketing opportunity they’ll ever have
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Episode 52: Brand PLUS demand marketing beats brand VERSUS demand
November 26th, 2024 | 7 mins 23 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets
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Episode 53: A short, simple and specific case for more content, not less
November 22nd, 2024 | 2 mins 53 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Revving up the content engine takes some work. You are going to strike out. You are going to walk. But you’ll also wind up with a few home runs. That’s what people will remember.
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Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]
November 19th, 2024 | 3 mins 50 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective
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Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play
November 15th, 2024 | 8 mins 41 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
3 reasons why Semrush acquiring Third Door Media is rock star content marketing play
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Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]
November 12th, 2024 | 8 mins 35 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in it's latest release; mentions and recommended reading
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Episode 47: Build marketing and PR programs rather than merely executing campaigns
November 5th, 2024 | 7 mins 21 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality;
The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you keep going, you can add more repetitions, weight and distance – and do it in less time -
Episode 48: Financial analysts say marketing is an investment, not a cost
November 1st, 2024 | 5 mins 50 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx
Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet -
Episode 45: Study finds B2B marketing is more reliant on gated content
October 29th, 2024 | 7 mins
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded