The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 91 - 94 of 94 in total of The B2B Marketing and PR podcast with the tag “marcomm”.
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Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hope
March 7th, 2024 | 6 mins 24 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time
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Episode 2: Interesting takeaways from 3 reports on marketing and PR
March 6th, 2024 | 14 mins 1 sec
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.
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Episode 1: You need a playbook for sharing media placements
March 6th, 2024 | 1 min 51 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too
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Introducing the B2B marketing and PR podcast
March 6th, 2024 | 1 min 26 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
Sword and the Script Media on Audio