The B2B Marketing and PR podcast
Sword and the Script Media on audio
We found 10 episodes of The B2B Marketing and PR podcast with the tag “marcomm”.
-
Episode 71: Building a media list for PR is a strategic research process [contrarian view]
February 25th, 2025 | 5 mins 46 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence
-
Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
February 21st, 2025 | 8 mins 16 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy
-
Episode 69: How can PR and communicators 'pitch' an LLM?
February 18th, 2025 | 7 mins 14 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions
-
Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
February 11th, 2025 | 2 mins 59 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
The question prospective clients and employers need to ask is: how do you earn coverage when you don’t have a relationship with a journalist?
-
Episode 67: What Makes Marketing and PR so Hard
February 7th, 2025 | 1 min 15 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Hint: it has to do with factors beyond your control
-
Episode 66: Are LLMs becoming the new front page for public relations?
February 3rd, 2025 | 4 mins 15 secs
ai, artificial intelligence, b2b marketing, communications, content marketing, corpcomm, corporate communication, genai, generative ai, large language model, large language models, llm, llms, marcom, marcomm, marketing communications, media relations, pr, public relations
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs
-
Episode 65: The foundations of "storytelling" are universal across history and culture
January 31st, 2025 | 5 mins 46 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations, storytelling
If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda
-
Episode 64: Professional development ideas that PR and comms pros can start today
January 28th, 2025 | 29 mins 13 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency
-
Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing
January 24th, 2025 | 2 mins 26 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
The key to repurposing in content marketing is to add value along the way. Weave in new data, commentary, or perspective from both inside and outside the organization. Make it better with every iteration.
-
Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run
January 21st, 2025 | 10 mins 42 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, comms measurement, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing measurement, measurement, media relations, pr, pr measurement, public relations
11 B2B marketing measurement statistics to consider from three different studies