The B2B Marketing and PR podcast
Sword and the Script Media on audio
We found 10 episodes of The B2B Marketing and PR podcast with the tag “marcom”.
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Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customers
October 3rd, 2024 | 9 mins 40 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up
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Episode 39: Solid advice for for building customer references in B2B tech
October 1st, 2024 | 14 mins 4 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
The account management model most tech companies employ puts sales and marketing at odds over customer references
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Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right now
September 24th, 2024 | 8 mins 9 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success
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Episode 36: The false consensus effect: You are NOT your target audience
September 19th, 2024 | 2 mins 11 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
“The FCE is a cognitive bias that causes people to think their values, beliefs, actions, knowledge, or personal preferences are more widespread throughout the general population, or in other individuals than they actually are.”
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Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider
September 17th, 2024 | 7 mins 52 secs
b2b marketing, b2b sales, content marketing, corpcomm, dentsu, marcom, marcomm, marketing communications, marketing content, sale cycle, thought leadership
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria
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Episode 32: Influencers that turn off social media comments aren’t very influential, finds study
September 10th, 2024 | 9 mins 21 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, influencer marketing, influencers, marcom, marcomm, marketing communications, media relations, pr, public relations
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications
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Episode 33: After you earn news coverage, you should do these 12 things with your placement
September 6th, 2024 | 12 mins 30 secs
communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations
What you do with a mention in the media is every bit as important as getting it in the first place.
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Episode 29: How do marketing budget cuts affect the sales cycle?
August 27th, 2024 | 5 mins 8 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
When stories about budget cuts start trending, it’s only a matter of time before the stories about B2B sales cycles growing longer also emerge
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Episode 28: Here's a handful of creative B2B marketing ideas
August 21st, 2024 | 14 mins 20 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning
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Episode 30: The marketing person you replaced was probably a hot mess
August 21st, 2024 | 3 mins 45 secs
b2b, b2b marketing, b2b tech, content marketing, corpcomm, marcom, marcomm, marketing communications, media relations, public relations, tech marketing, technology marketing
Whether in the military or in business or in marketing, , who you’ve got in the dirt next to you counts for a whole lot more than the sum of individual skills