The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 11 - 20 of 95 in total of The B2B Marketing and PR podcast with the tag “marcom”.
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Episode 86: 10 statistics that drive home why business needs to refocus on trust
April 28th, 2025 | 9 mins 49 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust
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Episode 85: When you finally achieve thought leadership, don’t let it slip away
April 25th, 2025 | 5 mins 47 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover.
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Episode 84: Not just seen, but believed: trust is the new mandate for marketing and comms
April 22nd, 2025 | 3 mins 55 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed
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Episode 83: Why “Disruption” is a weak message for B2B Marketing
April 18th, 2025 | 2 mins 15 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
The fact remains that people don’t want to change, they don’t want to be disrupted, they don’t want to upend the business processes they’ve spent a career building.
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Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search
April 15th, 2025 | 5 mins 46 secs
2025 budgets, b2b marketing, b2b marketing budget, brand, brand building, branding, budget, communications, content marketing, corpcomm, corporate communication, google, google ads, marcom, marcomm, marketing budget, marketing communications, media relations, ppc, pr, public relations, search ads, seo, storytelling
You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand
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Episode 81: Want content to be shared? Use Creative Commons instead of a copyright
April 11th, 2025 | 4 mins 4 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing - and it's free
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Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61]
April 8th, 2025 | 13 mins 42 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO
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Episode 79: The surprising reason marketing leaders and CMOs get fired
April 1st, 2025 | 4 mins 27 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, chief marketing officer, cmo, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing leaders, media relations, pr, public relations
Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration
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Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication
March 28th, 2025 | 4 mins 36 secs
2025 budgets, attention span, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, goldfish, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations
The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” In other words, our brains do not have the attention span of goldfish.
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Episode 77: It's the setbacks make a good business story, not the successes
March 25th, 2025 | 2 mins 22 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story