The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying items 11-12 of 12 in total of The B2B Marketing and PR podcast with the tag "earned media".
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Episode 115: What PR should do about the waning influence of traditional media
September 2nd, 2025 | 10 mins 17 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring
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Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
June 20th, 2025 | 7 mins 28 secs
communications, corporate communications, earned media, embargoes, exclusives, marcom, marketing communications, media relations, pitching tips, pr, press releases, public relations
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives.