web01.fireside.fm Sat, 02 May 2026 16:41:07 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Earned Media” https://b2b-marketing-pr.fireside.fm/tags/earned%20media Tue, 10 Mar 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 139: There’s little tolerance for mistakes in business, which is also a mistake https://b2b-marketing-pr.fireside.fm/139 c5e1ffe6-3dde-4dd9-8dc2-7f9a98cc562e Tue, 10 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from this business mistake? 3:25 no Text version of this post can be found here: https://www.swordandthescript.com/2026/03/business-mistake/ B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Text version of this post can be found here: https://www.swordandthescript.com/2026/03/business-mistake/

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]]> Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey] https://b2b-marketing-pr.fireside.fm/135 eaff6cce-0c9f-428a-8103-7689d71bfb27 Tue, 10 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity 10:27 no Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/ brand journalism, content marketing, earned media, earned media attribution, media relations, PR attribution, PR strategy, PR surveys Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/

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]]> Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust https://b2b-marketing-pr.fireside.fm/131 5b0f03b0-161c-4f0e-ae83-1bdfb2702a5f Tue, 13 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be beleivable – online and off 13:18 no Text version of this post: https://www.swordandthescript.com/2026/01/trust-signals-pr/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post: https://www.swordandthescript.com/2026/01/trust-signals-pr/

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]]> Episode 130: Corp comms in the era of distrust https://b2b-marketing-pr.fireside.fm/130 de38bb91-9691-405c-85d9-67ce4b63e1c3 Tue, 06 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong Survey after survey shows people do not trust their government, media or scientists. Employers don’t trust their employees and vice versa. Customers and prospects do not trust marketing messages. 3:18 no Text version of this post (https://www.linkedin.com/feed/update/urn:li:activity:7413350594473676800/) (on LinkedIn) and here are the year-end summary posts I mention in this episode. 10 PR blog posts that summarize the state of comms in 2025 (https://www.swordandthescript.com/2025/12/pr-blog-posts-2025/) The top B2B marketing blog posts that sum up trends from 2025 (https://www.swordandthescript.com/2025/12/top-b2b-marketing-2025/) An easy-to-read review of 17 B2B marketing studies summarizing 2025 (https://www.swordandthescript.com/2025/12/b2b-marketing-studies/) trust, PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post (on LinkedIn) and here are the year-end summary posts I mention in this episode.

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]]> Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions https://b2b-marketing-pr.fireside.fm/129 31883104-ef63-426c-b263-cbe506b772e5 Tue, 23 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the people here 36:37 no Text version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/

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]]> Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63] https://b2b-marketing-pr.fireside.fm/128 d12d91c1-e08d-409e-82fa-e2e690db58a4 Tue, 16 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops 13:40 no <p>Full text and links to the underlying resources: <a href="https://www.swordandthescript.com/2025/12/ai-comms-tools/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/12/ai-comms-tools/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/

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]]> Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands https://b2b-marketing-pr.fireside.fm/126 40e52142-85f7-4ffb-ba84-5fa61411f68f Tue, 02 Dec 2025 06:00:00 -0500 Frank Strong full Frank Strong Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet 22:14 no Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/ AI visibility, PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/

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]]> Episode 125: The next PR measurement conundrum: How do you measure AI visibility? https://b2b-marketing-pr.fireside.fm/125 151056f9-6f87-4d44-a557-ca3df78cf952 Tue, 25 Nov 2025 06:00:00 -0500 Frank Strong full Frank Strong If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics 5:15 no Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/

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]]> Episode 124: 10 Fundamentals for Successful Media Interviews https://b2b-marketing-pr.fireside.fm/124 1f3db927-a640-4c35-9eda-10d22da52e91 Tue, 18 Nov 2025 06:00:00 -0500 Frank Strong full Frank Strong If you are fortunate enough to secure an interview, then you certainly want to make the most of it. 6:53 no Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/

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]]> Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence https://b2b-marketing-pr.fireside.fm/123 81718a6f-be4f-4981-9d86-96ac70416ba0 Tue, 04 Nov 2025 06:00:00 -0500 Frank Strong full Frank Strong The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect 6:31 no Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/

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]]> Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership” https://b2b-marketing-pr.fireside.fm/121 d5ea65b7-69c2-41fd-b7d0-923862142c7a Tue, 21 Oct 2025 06:00:00 -0400 Frank Strong full Frank Strong The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI 15:27 no <p>Text version of this post with screnshot and links: <a href="https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/</a> </p> PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this post with screnshot and links: https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/

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]]> Episode 120: Public relations and editorial written blogs are well positioned in the AI era https://b2b-marketing-pr.fireside.fm/120 1f48dad5-7093-4b97-ba59-cb1b19115ff0 Tue, 14 Oct 2025 06:00:00 -0400 Frank Strong full Frank Strong Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task 13:18 no Text version of this episode with links to the cited resoruces: https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this episode with links to the cited resoruces: https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/

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]]> Episode 115: What PR should do about the waning influence of traditional media https://b2b-marketing-pr.fireside.fm/115 6fb64d20-3eb0-4712-bbcc-7318324a65ec Tue, 02 Sep 2025 06:00:00 -0400 Frank Strong full Frank Strong There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring 10:17 no Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

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]]> Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations? https://b2b-marketing-pr.fireside.fm/97 a0340767-ec28-437e-8061-8033e347df23 Fri, 20 Jun 2025 06:00:00 -0400 Frank Strong full Frank Strong 52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. 7:28 no Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/ PR, public relations, communications, corporate communications, marcom, marketing communications, embargoes, exclusives, media relations, pitching tips, press releases, earned media Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/

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