The B2B Marketing and PR podcast
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Displaying all 4 Episode of The B2B Marketing and PR podcast with the tag “earned media”.
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Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership”
October 21st, 2025 | 15 mins 27 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI
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Episode 120: Public relations and editorial written blogs are well positioned in the AI era
October 14th, 2025 | 13 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task
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Episode 115: What PR should do about the waning influence of traditional media
September 2nd, 2025 | 10 mins 17 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring
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Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
June 20th, 2025 | 7 mins 28 secs
communications, corporate communications, earned media, embargoes, exclusives, marcom, marketing communications, media relations, pitching tips, pr, press releases, public relations
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives.