The B2B Marketing and PR podcast
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Displaying items 1-10 of 14 in total of The B2B Marketing and PR podcast with the tag "earned media".
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Episode 139: There’s little tolerance for mistakes in business, which is also a mistake
March 10th, 2026 | 3 mins 25 secs
brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys
The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from this business mistake?
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Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]
February 10th, 2026 | 10 mins 27 secs
brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity
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Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust
January 13th, 2026 | 13 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be beleivable – online and off
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Episode 130: Corp comms in the era of distrust
January 6th, 2026 | 3 mins 18 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations, trust
Survey after survey shows people do not trust their government, media or scientists. Employers don’t trust their employees and vice versa. Customers and prospects do not trust marketing messages.
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Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
December 23rd, 2025 | 36 mins 37 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the people here
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Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
December 16th, 2025 | 13 mins 40 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops
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Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands
December 2nd, 2025 | 22 mins 14 secs
ai visibility, communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet
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Episode 125: The next PR measurement conundrum: How do you measure AI visibility?
November 25th, 2025 | 5 mins 15 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics
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Episode 124: 10 Fundamentals for Successful Media Interviews
November 18th, 2025 | 6 mins 53 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
If you are fortunate enough to secure an interview, then you certainly want to make the most of it.
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Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence
November 4th, 2025 | 6 mins 31 secs
communications, corpcomm, corporate communications, earned media, generative ai, media relations, pr, pr software, pr technology, pr tools, public relations
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect