The B2B Marketing and PR podcast
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Displaying Episode 21 - 30 of 82 in total of The B2B Marketing and PR podcast with the tag “communications”.
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Episode 78: That statistic that people have the attention span of a goldfish is probably a fabrication
March 28th, 2025 | 4 mins 36 secs
2025 budgets, attention span, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, goldfish, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations
The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” In other words, our brains do not have the attention span of goldfish.
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Episode 77: It's the setbacks make a good business story, not the successes
March 25th, 2025 | 2 mins 22 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations, storytelling
Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story
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Episode 76: This report on sales messaging might turn B2B marketing upside down
March 18th, 2025 | 9 mins 1 sec
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Data analysis of 97.9 million sales messages sent by email shows talking about ‘pain points’ has an adverse effect on leads – and might set your deals back rather than advance them to the next stage
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Episode 75: 3 Simple Tips for Getting Better Coverage of Your Surveys
March 14th, 2025 | 5 mins 56 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product
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Episode 74: Demand generation marketers increasingly seeks to build trust
March 11th, 2025 | 7 mins 13 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
It’s good that trust is back in fashion for demand generation at the strategic level – but we’ve got to put those words into action across all marcom tactics too
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Episode 73: It’s the Subscribed Audience! Marketing content is NOT the same thing as content marketing
March 7th, 2025 | 16 mins 9 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts
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Episode 72: Is B2B marketing trying too hard?
March 4th, 2025 | 6 mins 27 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
It’s not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology.
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Episode 71: Building a media list for PR is a strategic research process [contrarian view]
February 25th, 2025 | 5 mins 46 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence
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Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
February 21st, 2025 | 8 mins 16 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy
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Episode 69: How can PR and communicators 'pitch' an LLM?
February 18th, 2025 | 7 mins 14 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions