The B2B Marketing and PR podcast
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Displaying Episode 31 - 37 of 37 in total of The B2B Marketing and PR podcast with the tag “2025 budgets”.
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Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing
January 24th, 2025 | 2 mins 26 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
The key to repurposing in content marketing is to add value along the way. Weave in new data, commentary, or perspective from both inside and outside the organization. Make it better with every iteration.
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Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run
January 21st, 2025 | 10 mins 42 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, comms measurement, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing measurement, measurement, media relations, pr, pr measurement, public relations
11 B2B marketing measurement statistics to consider from three different studies
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Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFO
January 14th, 2025 | 17 mins 58 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, comms measurement, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing measurement, measurement, media relations, pr, pr measurement, public relations
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis
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Episode 60: What staying "on message" really means
January 10th, 2025 | 2 mins 15 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message.
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Episode 59: Your response to negative business reviews count as much as the review Itself
December 20th, 2024 | 2 mins 7 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, negative business reviews, negative reviews, pr, pr predictions, predictions, public relations
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it
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Episode 58: 38 marketing and comms predictions for 2025
December 17th, 2024 | 46 mins 11 secs
2025 budgets, 2025 predictions, b2b marketing, b2b marketing budget, budget, communicaitons predictions, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, marketing predicitons, media relations, pr, pr predictions, predictions, public relations
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead
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Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025
December 3rd, 2024 | 5 mins 30 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, pr, public relations
Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; those in a financial position to fix this error are hastening to give their marketing team their budget back next year