The B2B Marketing and PR podcast
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Displaying all 2 Episode of The B2B Marketing and PR podcast with the tag “thought leadership”.
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Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider
September 17th, 2024 | 7 mins 52 secs
b2b marketing, b2b sales, content marketing, corpcomm, dentsu, marcom, marcomm, marketing communications, marketing content, sale cycle, thought leadership
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria
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Episode 7: Study: Why thought leadership works and why it doesn't
March 28th, 2024 | 11 mins 3 secs
b2b marketing, communications, content marketing, corpcomm, corporate communication, edelman, leadership, linkedin, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance