web01.fireside.fm Tue, 21 Apr 2026 17:34:49 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Thought Leadership” https://b2b-marketing-pr.fireside.fm/tags/thought%20leadership Tue, 17 Sep 2024 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider https://b2b-marketing-pr.fireside.fm/34 d891c5da-af7b-4c49-b0e9-d37f892c67d3 Tue, 17 Sep 2024 06:00:00 -0400 Frank Strong full Frank Strong Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria 7:52 no Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/ B2B marketing, marcom, marcomm, marketing communications, corpcomm, content marketing, dentsu, thought leadership, marketing content, B2b sales, sale cycle, Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/

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]]> Episode 7: Study: Why thought leadership works and why it doesn't https://b2b-marketing-pr.fireside.fm/7 2ce3f100-6b49-44c2-bfa3-86071c7f8149 Thu, 28 Mar 2024 14:00:00 -0400 Frank Strong full Frank Strong Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance 11:03 no Full post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/ b2b marketing, communications, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership, Edelman, LinkedIn Full post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/

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