The B2B Marketing and PR podcast
Sword and the Script Media on audio
We found 2 episodes of The B2B Marketing and PR podcast with the tag “seo”.
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Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks
May 6th, 2025 | 6 mins 26 secs
2025 budgets, b2b marketing, b2b marketing budget, budget, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing budget, marketing communications, media relations, organic search, pr, public relations, search engine optimization, seo, storytelling
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings
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Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search
April 15th, 2025 | 5 mins 46 secs
2025 budgets, b2b marketing, b2b marketing budget, brand, brand building, branding, budget, communications, content marketing, corpcomm, corporate communication, google, google ads, marcom, marcomm, marketing budget, marketing communications, media relations, ppc, pr, public relations, search ads, seo, storytelling
You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand