web02.fireside.fm Tue, 21 Apr 2026 22:04:18 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Seo” https://b2b-marketing-pr.fireside.fm/tags/seo Tue, 07 Apr 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 142: AI-generated content performs poorly in organic search [study] https://b2b-marketing-pr.fireside.fm/142 76dbc719-d867-4ca7-aa7d-94e9ae92ae09 Tue, 07 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks 7:45 no Text version of this post: https://www.swordandthescript.com/2026/03/ai-generated-content/ B2B marketing,, demand generation, generative AI, marketing strategy, UX/CX, SEO, organic search, search marketing, Text version of this post: https://www.swordandthescript.com/2026/03/ai-generated-content/

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]]> Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks https://b2b-marketing-pr.fireside.fm/88 f63df106-7170-4600-b16c-7a34d0ad27ad Tue, 06 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings 6:26 no Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/ SEO, search engine optimization, organic search, storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/

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]]> Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search https://b2b-marketing-pr.fireside.fm/82 75357efb-5a40-4157-960e-27f9bafc253f Tue, 15 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand 5:46 no Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/ brand, branding, brand building, SEO, PPC, google, google ads, search ads, storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/

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