The B2B Marketing and PR podcast

Episode 22: Farewell, Burrelles [PR Tech Sum 56]

July 9th, 2024  |  14 mins 23 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features

Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;

June 17th, 2024  |  11 mins 48 secs

b2b marketing, burrelles, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting

Burrelles President Cathy Del Colle says the company aims to keep some services open; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions;

Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?

June 17th, 2024  |  12 mins 48 secs

b2b marketing, communications, corpcomm, corporate communication, marcom, marcomm, marketing communications, media r, pr, public relations

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech”

Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]

May 10th, 2024  |  7 mins 45 secs

b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year

Episode 8: Ode to Help a Reporter Out -- Cision shutters the HARO brand

April 3rd, 2024  |  14 mins 24 secs

b2b marketing, communications, corpcomm, corporate communication, haro, help a reporter out, journalism, marcom, marcomm, marketing communications, media relations, pr, public relations, reporters, reporting

Top stories in today’s summary of PR news (PR Tech Sum #52): Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI

Episode 7: Study: Why thought leadership works and why it doesn't

March 28th, 2024  |  11 mins 3 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, edelman, leadership, linkedin, marcom, marcomm, marketing communications, media relations, pr, public relations, thought leadership

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance

Episode 6: 10 tips for better PR pitching results as media layoffs continue

March 21st, 2024  |  22 mins 50 secs

b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations

Media relations still has the benefit of third-party validation, but earning coverage has never been harder; here are some creative ideas for building buzz

Episode 5: Does B2B marketing respect their prospects’ time?

March 21st, 2024  |  4 mins 32 secs

b2b marketing, boards of directors, communications, company boards, content marketing, corpcomm, corporate communication, leadership, marcom, marcomm, marketing communications, media relations, pr, public relations

Much of the content B2B marketing produces overpromises and underdelivers – and that seems most likely to happen when we consider company needs before customers

Episode 4: Board members with marketing experience improve shareholder returns

March 13th, 2024  |  6 mins 50 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Just 2.6% of boards have directors with marketing experience, but 100% have directors with finance experience

The effects are even more dramatic on companies experience declining growth and in need of a turnaround:

Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hope

March 7th, 2024  |  6 mins 24 secs

b2b marketing, communications, content marketing, corpcomm, corporate communication, marcom, marcomm, marketing communications, media relations, pr, public relations

Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time