The B2B Marketing and PR podcast
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Displaying 1 item of The B2B Marketing and PR podcast with the tag "pr attribution".
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Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]
February 10th, 2026 | 10 mins 27 secs
brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity