The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "pr attribution".
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Episode 139: There’s little tolerance for mistakes in business, which is also a mistake
March 10th, 2026 | 3 mins 25 secs
brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys
The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from this business mistake?
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Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]
February 10th, 2026 | 10 mins 27 secs
brand journalism, content marketing, earned media, earned media attribution, media relations, pr attribution, pr strategy, pr surveys
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity