app02 Wed, 22 Jul 2026 06:05:18 +0000 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Pr Attribution” https://b2b-marketing-pr.fireside.fm/tags/pr%20attribution Tue, 21 Jul 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 156: 28 PR and B2B marketing statistics from studies published so far in 2026 https://b2b-marketing-pr.fireside.fm/156 54aa9324-c09f-400a-907a-0e421b1d9d38 Tue, 21 Jul 2026 06:00:00 -0400 Frank Strong full Frank Strong Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation 10:28 no <p>Link to the text version of this episode, which in turn includes links to the studies cited: <a href="https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/" rel="nofollow noopener">https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/</a> </p> <p>Subcribe to the weekly blog here by email: <a href="https://www.swordandthescript.com/subscribe-to-the-weekly-blog-by-email/" rel="nofollow noopener">https://www.swordandthescript.com/subscribe-to-the-weekly-blog-by-email/</a></p> <p>Or subscribe to the <strong>monthly</strong> newsletter by email: <a href="https://monthlymarcom.substack.com/" rel="nofollow noopener">https://monthlymarcom.substack.com/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Link to the text version of this episode, which in turn includes links to the studies cited: https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/

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]]> Link to the text version of this episode, which in turn includes links to the studies cited: https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/

Subcribe to the weekly blog here by email: https://www.swordandthescript.com/subscribe-to-the-weekly-blog-by-email/

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]]> Episode 139: There’s little tolerance for mistakes in business, which is also a mistake https://b2b-marketing-pr.fireside.fm/139 c5e1ffe6-3dde-4dd9-8dc2-7f9a98cc562e Tue, 10 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from this business mistake? 3:25 no <p>Text version of this post can be found here: <a href="https://www.swordandthescript.com/2026/03/business-mistake/" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/business-mistake/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Text version of this post can be found here: https://www.swordandthescript.com/2026/03/business-mistake/

]]> Text version of this post can be found here: https://www.swordandthescript.com/2026/03/business-mistake/

]]> Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey] https://b2b-marketing-pr.fireside.fm/135 eaff6cce-0c9f-428a-8103-7689d71bfb27 Tue, 10 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity 10:27 no <p>Here's the text version of this post with links to the cited resources: <a href="https://www.swordandthescript.com/2026/02/top-pr-priorities/" rel="nofollow noopener">https://www.swordandthescript.com/2026/02/top-pr-priorities/</a> </p> brand journalism, content marketing, earned media, earned media attribution, media relations, PR attribution, PR strategy, PR surveys Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/

]]> Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/

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