The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 11 - 12 of 12 in total of The B2B Marketing and PR podcast with the tag “marketing teams”.
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Episode 100: The B2B marketing playbook must shift from tricks to education
July 1st, 2025 | 4 mins 44 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness
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Episode 99: Marketers without authority to get stuff done leads to marketing without accountability
June 27th, 2025 | 6 mins 4 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either.