The B2B Marketing and PR podcast
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Displaying 2 items of The B2B Marketing and PR podcast with the tag "marketing team".
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Episode 111: 12 ways to extend the investment marketing makes in webinars
August 15th, 2025 | 14 mins 1 sec
chief marketing officer, cmo, marketing leadership, marketing team, marketing turnover
Webinar organizers in marketing tend to be focused on logistics and immediate marketing goals and simply don’t have the bandwidth to think about anything else. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.
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Episode 101: Reducing marketing employee turnover can improve marketing performance
July 8th, 2025 | 9 mins 8 secs
chief marketing officer, cmo, marketing leadership, marketing team, marketing turnover
Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team