web02.fireside.fm Wed, 17 Jun 2026 00:41:30 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Marketing Team” https://b2b-marketing-pr.fireside.fm/tags/marketing%20team Fri, 15 Aug 2025 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 111: 12 ways to extend the investment marketing makes in webinars https://b2b-marketing-pr.fireside.fm/111 8a540568-96dd-461b-82f6-13416cba7f05 Fri, 15 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Webinar organizers in marketing tend to be focused on logistics and immediate marketing goals and simply don’t have the bandwidth to think about anything else. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. 14:01 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/" rel="nofollow noopener">https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/</a> </p> b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/

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]]> Episode 101: Reducing marketing employee turnover can improve marketing performance https://b2b-marketing-pr.fireside.fm/101 89bab82f-39af-4d80-aa03-eeacf5726248 Tue, 08 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team 9:08 no <p>Full text of the post with a link to the the study: <a href="https://www.swordandthescript.com/2025/06/marketing-employee-turnover/" rel="nofollow noopener">https://www.swordandthescript.com/2025/06/marketing-employee-turnover/</a> </p> cmo, marketing team, marketing turnover, marketing leadership, chief marketing officer Full text of the post with a link to the the study: https://www.swordandthescript.com/2025/06/marketing-employee-turnover/

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