The B2B Marketing and PR podcast

Episode 144: The economic outlook for marketing from the latest CMO survey

April 21st, 2026  |  17 mins 16 secs

chief marketing officer, cmo, marketing budgets, marketing department, marketing economics, marketing leaders, marketing organization, marketing spend, marketing spending

Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow