web01.fireside.fm Sat, 06 Jun 2026 20:31:25 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/marketing%20spending Tue, 21 Apr 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/144 baa54202-0ec3-4bdf-89f0-64a7a31e2c1c Tue, 21 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow 17:16 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/04/economic-outlook-marketing/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/04/economic-outlook-marketing/</a> </p> cmo, chief marketing officer, marketing leaders, marketing department, marketing organization, marketing economics, marketing spend, marketing spending, marketing budgets, Text version of this post: https://www.swordandthescript.com/2026/04/economic-outlook-marketing/

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