The B2B Marketing and PR podcast
Sword and the Script Media on audio
Displaying Episode 11 - 14 of 14 in total of The B2B Marketing and PR podcast with the tag “marketing leadership”.
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Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences
July 11th, 2025 | 8 mins 8 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, event marketing, gated content, marketing, marketing leadership, marketing teams, owned media
For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. However, events come with one big caveat: they are very expensive. This makes it really important to get the most out of these events — and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.
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Episode 101: Reducing marketing employee turnover can improve marketing performance
July 8th, 2025 | 9 mins 8 secs
chief marketing officer, cmo, marketing leadership, marketing team, marketing turnover
Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team
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Episode 100: The B2B marketing playbook must shift from tricks to education
July 1st, 2025 | 4 mins 44 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness
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Episode 99: Marketers without authority to get stuff done leads to marketing without accountability
June 27th, 2025 | 6 mins 4 secs
b2b marketing, chief marketing officer, cmo, content marketing, content strategy, gated content, marketing, marketing leadership, marketing teams, owned media
Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either.